In 2012, the average Canadian had more than $27,000 in consumer debt. Wages are shrinking, costs are rising, and one-third of us are living paycheque to paycheque. “Most of us live beyond our means both financially and ecologically,” says Marta Nowinska, founder and president of one of Canada’s largest bartering communities, Swapsity, which launched in 2010. “Swapping is a viable approach to solving a lot of real problems,” she says. Like Simmons, Nowinska left a Bay Street job to join the world of barter. The idea for Swapsity came to her one day in 2006: she was on the subway and noticed how miserable everybody looked. She started to think about a business that could empower people. At first, she thought people could swap jobs, but dismissed it as unrealistic. Then: what if they could swap other things? She developed a business plan and launched a website.
In England, about 30 to 40 cooperative societies sent their surplus goods to an "exchange bazaar" for direct barter in London, which later adopted a similar labour note. The British Association for Promoting Cooperative Knowledge established an "equitable labour exchange" in 1830. This was expanded as the National Equitable Labour Exchange in 1832 on Grays Inn Road in London. These efforts became the basis of the British cooperative movement of the 1840s. In 1848, the socialist and first self-designated anarchist Pierre-Joseph Proudhon postulated a system of time chits. In 1875, Karl Marx wrote of "Labor Certificates" (Arbeitszertifikaten) in his Critique of the Gotha Program of a "certificate from society that [the labourer] has furnished such and such an amount of labour", which can be used to draw "from the social stock of means of consumption as much as costs the same amount of labour."
Since the 1830s, barter in some western market economies has been aided by exchanges which use alternative currencies based on the labour theory of value, and which are intended to prevent profit-taking by intermediaries. Examples include the Owenite socialists, the Cincinnati Time store, and more recently[when?] Ithaca HOURS (time banking) and the LETS system.
Michael Linton originated the term "local exchange trading system" (LETS) in 1983 and for a time ran the Comox Valley LETSystems in Courtenay, British Columbia. LETS networks use interest-free local credit so direct swaps do not need to be made. For instance, a member may earn credit by doing childcare for one person and spend it later on carpentry with another person in the same network. In LETS, unlike other local currencies, no scrip is issued, but rather transactions are recorded in a central location open to all members. As credit is issued by the network members, for the benefit of the members themselves, LETS are considered mutual credit systems.
Economic historian Karl Polanyi has argued that where barter is widespread, and cash supplies limited, barter is aided by the use of credit, brokerage, and money as a unit of account (i.e. used to price items). All of these strategies are found in ancient economies including Ptolemaic Egypt. They are also the basis for more recent barter exchange systems.
Bartering does have its limitations. Many bigger (i.e., chain) businesses will not entertain the idea and even smaller organizations may limit the amount of goods or services for which they will barter (i.e., they may not agree to a 100% barter arrangement and instead require that you make at least partial payment). But in an economic crunch, bartering can be a great way to get the goods and services you need without having to pull money out of your pocket.