The whole point of barter is to satisfy a need. A valuable barter is whatever a barterer needs at that moment. Raj Dhiman, a 30-year-old chemist, joined Swapsity at the beginning of 2012. For his first barter, he traded a batch of home-baked gluten-free muffins in return for a full weekend first aid course. Unlike the course’s instructor, Dhiman relished the challenge of perfecting the recipe. Since then, he’s exchanged a lesson on how to create a website for an Indian cooking class. He’s also turned away barter offers that he didn’t find personal value in. “It’s perfectly fine to decline,” he says, “It wasn’t like, ‘Whoa, whoa, whoa. What is this person thinking?’ I’d say, ‘I appreciate the offer, but that’s not what I need right now.’ All you have to do is ask for what you need.”
Economic historian Karl Polanyi has argued that where barter is widespread, and cash supplies limited, barter is aided by the use of credit, brokerage, and money as a unit of account (i.e. used to price items). All of these strategies are found in ancient economies including Ptolemaic Egypt. They are also the basis for more recent barter exchange systems.[15]
Some entrepreneurs are already taking the principles of swapping—use everything and anything you already have to survive—to create another offshoot system, one that turns a hefty profit. Called the sharing economy, it is perhaps best exemplified by Airbnb, a service that enables people to rent out their apartments like hotels. Other sites let you turn your driveway into a parking space, your car into a taxi and your tools into a rental service. Forbes estimates revenue flowing through the U.S. sharing economy will hit $3.5 billion by the end of 2013, and maybe more. It’s worth mentioning that some business associations and government members are terrified of this rise: like most alternative economies, it’s largely tax-free.
In his analysis of barter between coastal and inland villages in the Trobriand Islands, Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this he concludes that barter is "an atomized interaction predicated upon the presence of society" (i.e. that social order established by gift exchange), and not typical between complete strangers.[13]